Well first of all lets start by talking about what a successful website actually is!  You see, times have changed and technology is constantly improving, particularly where websites are concerned.  No longer are they just another tick-in-the-box requirement on the company checklist!  In order for a site to be triumphant in today’s modern age, it needs to be generating leads and making money by drawing in relevant traffic.  Yes, a successful website is one that creates good, firm revenue for your business!

Now there are many factors involved in making a website successful, but there are two main issues that need addressing before anything else. 

Is anybody there…?

First of all, you need to make sure that your site is being found by your customers!!  Sounds obvious, but many businesses leave this to chance, or don’t realise that there is work involved in getting the search engines to show your website in their results.  It may be that you have the most brilliant looking website out there, but if no one can find you through the search engines then hopes of attaining leads and sales are slim!  Search Engine Optimisation (SEO) has a great part to play here.

Effective or neglected?

Secondly your site needs to be as user friendly as possible.  It may be that you have perfected the art of reaching the top listings on, say, Google but if your site is confusing, badly laid out, or just hard to get to grips with, then any traffic you do receive will be ineffective, with visitors leaving your site just as quickly as they found it!  Just like a shop on the high street that looks great from the outside but in fact runs terribly on the inside, eventually business will dry up, as the customers become unhappy with the service that’s provided. 

So the question you need to ask yourself is, do you think that your website is performing as well as it could be?  Like I said earlier, there are many factors that need taking into consideration, but the best way to stay on top of the game is to keep on chipping away bit by bit and showing your website a continuous amount of love and attention!  Changes occur often, online, so it is imperative for you to keep up with the times and avoid slipping into the dark ages!!