You've invested in a website. In return, your website should earn money for your business by priming customers with the right impression of your business, generating leads or selling products and services to your customers. In the digital marketplace the potential for growth from a well designed and managed website is limitless!
To create the right first impression businesses often invest in a prestigious address, impressive reception and excellent facilities. Almost without exception this is the customer's SECOND impression of your business... they looked up how to get there on your website! If your website isn't up to scratch you're likely to undermine your efforts to impress.
A successful website is a vital first Impression, it determines how you are perceived and defines who you are as a business. Creating an environment with an appropriate tone which your customers will enjoy interacting with is something worth taking the time to do well.
A good website should prime customers with a sense of quality, creating commercial opportunities whilst reducing costs, and generating interest in your company. A great website speaks to your customers in the right tone of voice, is up to date, genuinely useful, interactive, user friendly and easy to navigate.