When we first met Homefuels Direct they were struggling to manage a complex business from an overstretched spreadsheet and a small, static website.
By building a superb, user-friendly website supported by our digital marketing team and sophisticated CRM and order management system we have taken Homefuels Direct from a small regional player to one of the nations largest and most loved heating oil suppliers.
Working closely with the team at Homefuels Direct has enabled us to propose improvements and advancements that have revolutionised the customer's experience, the business' operation and the wider heating oil delivery industry.
Features such as the HFD order tracker update the customer in real time when the order is placed, verified, received by the refinery, assigned for delivery, ready to deliver and delivered. At each step of the way the customer can see progress, receiving text alerts with the delivery date, even the registration of the tanker, tracking the order in their online account and by automated email.
With a superb product and an excellent website the opportunity for growth into the national marketplace became apparent. Our digital marketing team then started on an intensive program of advertising, SEO and conversion optimisation to bring HFD to a wider audience. This award-winning marketing campaign involved the development of targeted advertising and the creation of an animated character 'Ollie' to be the brand's ambassador in email campaigns.