You've invested in a website. In return, your website should earn money for your business by generating leads or selling products and services to your customers. In the digital marketplace the potential for growth from a well managed website is limitless, virtually!
Like traditional advertising, more exposure in the marketplace means more customers. While there is a place for traditional advertising in support of a website, the real gains in customer numbers come from activity called Search Engine Optimisation, or SEO.
Good SEO practice involves raising the profile of your business across all digital platforms, while ensuring that your site is well maintained, a pleasure to use and easy to find.
SEO employs a bewildering array of techniques to help grow your customer-base, these can include technical and functional improvements to your site, work to ensure that google always finds you in the right context alongside social media activity and the precipitation of genuinely useful content.
Understanding your customers and how they use your website forms a cornerstone of the research needed to formulate a good SEO strategy. Huge amounts of data are available and distilling it down to a series of core findings and objectives means that your SEO campaign will be focussed and efficient.
Social networking as part of a broad SEO strategy extends your brand and services in an appropriate context, in front of a vast audience. Services such as Facebook and Twitter give your business the chance to connect with your customers in a way which reaches into thier lives and nurtures a sense of familiarity, connection and above all, a good reputation.